Craft Your Audio Brand
Entrepreneurs and startups give a lot of weight to how their brand looks. But have you given that same energy to how your brand sounds? It matters more than you think.
There’s a powerful connection between sound and memory — while people might not always remember the words you say, they will remember how that sound made them feel.
How you sound gives customers an impression of your business. You want that impression to be strong, consistent, and set the right expectations for the next steps.
From your podcasts to your VoIP phone system, here’s how to build the foundation for a strong audio brand:
1. Use a Consistent Voice
You know the Allstate insurance guy from the commercials? You could probably hear his voice in your head right now. That’s not by accident. Some companies invest millions of dollars in finding and retaining the right voice for their brand. People connect that voice to their product or service.
While you don’t have to go the same spending level as Allstate, you can take a page from their playbook by being consistent with your voice.
Choose a professional voice artist so that the voice and tone remain the same throughout all your messaging. Using the same voice to record your audio content, such as VoIP phone system messages, podcast intros, or even radio commercials, can help people connect your brand to your sound.
2. Match Your Tone to Your Image
Voice consistency also extends to the “voice” you use in your other marketing. If you’ve branded yourself as a fun, bubbly company, using a voice like the Allstate guy isn’t going to support your audio brand. The way you appear on your website, blog, social media, email campaigns, and all your other touchpoints should extend to your sound.
Consider what kind of voice will help your brand shine through. Is it masculine or feminine? Warm and friendly or straight to the point? Should you use a certain dialect, like a southern drawl or a Boston accent?
This is a unique opportunity to reinforce the rest of your branding efforts. Know how you want others to perceive you, then find a voice and music that can help you create that image.
3. Create the Right Emotion
Audio is highly emotional. Think about the type of music you listen to when you’re happy, sad, or working out. We choose different music for different occasions based on how we feel or what we’re doing.
Audio branding works the same way. The tone of the voice and music you use can help stir emotions in your audience.
How do you want your audience to feel when they interact with your brand? Should they feel positive, upbeat, and ready to take action? Should they feel relaxed and mellow? The right mix of music and voice can set the stage for branding success.
Now that you know more about the building blocks of an audio brand, start creating yours for a well-rounded branding strategy!
About One40
Personalization is important when it comes to all aspects of running a business. One40 is a business communication solutions company that offers transparent, cost-effective phone systems and VoIP Services that are tailorable to your team’s unique needs.
